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Is There a Future for Fashion?
The average customer at Miss Guided and Boo Hoo, she shops a lot. She's not necessarily someone with very, very limited financial resources buying one thing every six months. The majority of folks who are over consuming fast fashion are people with disposable incomes - I spend nowhere near that amount on clothes. We used to shopping away that was much more circular, much less linear. You know, my mum still has my t-shirts that I wore and it was handed down to me by her sisters in the 90s. She uses them as rags. But that's one of the things that we need to do collectively. And then alongside that, we also need the big stuff to happen,