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Solana's Path to Mass Adoption: Gradually, Then All At Once | Mert Mumtaz, Garrett Harper

Lightspeed

CHAPTER

Distribution and Marketing for Tech Products

This chapter emphasizes the importance of distribution and marketing for tech products, discussing how distribution should be ingrained in the product itself and the need to consider how users will discover and adopt the product. It covers the role of branding, marketing strategies, challenges faced by technical founders, and the significance of having a sales and marketing plan in place.

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