3min chapter

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Why Companies Decide to Sell on Amazon—or Not

HBR IdeaCast

CHAPTER

The Relational Elements of Amazon SEO

There's a whole Amazon SEO category where you have to figure out because essentially it is like a search engine just for products. What we've seen what we've seen companies for which the relational element is important for do is try to still incite customers to go to their website sign up for their newsletter or things like thatThat would still close the loop and connect the customer directly with the brand. I'm surprised a little bit that Amazon doesn't provide more data as a service they might be selling these services in the future.

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