How to Make a Difference in the Results of a Business

Business success is noisy. Where the outcome of any event may have multiple causes. John nurst argues that we tend to frame our discussions in terms of a signal you put emphasis on as the main explanatory variable and a corrective, or all the other things which change your main result but don't fundamentally contradict it. In his view, this signal plus corrective view can lead to some interesting situations where people may fundamentally agree on specific cases, but disagree more generally,. depending on which view they take as their signal and which is their corrective.