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The Keyo Marita
The founder Sony was a keyo marita, right? They started Sony in a literally a burned out department store that had been firebombed by the US in World War II. One of the crazy stories is founders number one, two. And they he goes to a sales meeting and the guys like I and they're building electronics this time. He said as somebody in his twenties, right? And he's like, they don't know my brand now. Just like they didn't know your brand then. But I'm building the Sony brand. Like if I had like if I podcast didn't even exist when I was 21 forgot to say so.