How to Raise More Money Than You Think You Need

Some of the most successful to date have focused on product exclusively, no marketing and PR in the very early days. Uber raised initial money after they had satisfied a lot of conditions and product refinement before they went out and then looked for external validation through venture capitalists. A story one that involves Mariam Nefisi CEO of Minted and then the CEO of eve.com. She was facing a negotiation but I do not end it. Her lead investor Bill Gross gets on the phone with her mom and he negotiated the purchase as equating the company, a board seat for her daughter, a observer board seat,. He didn't actually show up for the board meetings, but she did occasionally come by