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Should Global Beer Company Molson Coors Enter the Cannabis Beverages Business?

Cold Call

CHAPTER

Building and Sustaining a Successful Enterprise

The case is set in march two thousand 19 and mark hunter, the ceo of the global beer company molson corps, is considering request to pull forward 65 million dollars to build a facility in canada. So i would ask the students, how is hunter doing with balancing exploitation versus exploration inside molson cors? What grade would you give him? And then the second cold call goes to the obvious tension point in the case, should hunter approve this request? And from there, debate ensues, yes.

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