What's Next! with Tiffani Bova cover image

Personalization Done Right with David Edelman

What's Next! with Tiffani Bova

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Navigating Personalization Challenges

This chapter examines the obstacles businesses encounter when transforming customer-centric visions into actionable strategies, particularly focusing on measuring ROI for personalization efforts. It features a case study of a health insurance company that successfully used personalized educational videos to enhance customer engagement, underscoring the importance of corporate commitment and effective implementation of personalization strategies.

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