2min chapter

HBR IdeaCast cover image

The Case for Embracing Uncertainty

HBR IdeaCast

CHAPTER

How Do You Reframe When You're Afraid?

In the research we did, we came up with 30 plus tools that can help us to face uncertainty. The first is high light id is to reframe. So a deep body of evidence from the field of psychology and behavior economics hat high lights that we are wired to fear loss. We're loss averse and we're gain seeking.

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