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What startups can learn from enterprise corporate messaging — Sara Varni’s lessons from Salesforce & Twilio
In Depth
What Advice Do You Have for Up and Coming CMOs?
Sally Kohn: I would think about taking on some side projects that expose you to new parts of the marketing mix. Most marketers come up through one particular function and when you step into a CMO role, you're not just going to be a product marketer or not just a demand-gen person. "I always say making that move was probably the best prep I ever had for ultimately being a CMO," says Kohn.
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