4min chapter

Nudgetalk RADIO cover image

#38 John Cleese & Rory Sutherland - How To Become More Creative?

Nudgetalk RADIO

CHAPTER

Creative Ideas Are Like New Born Babies That Easy Strangle

When you are satisfied that you know what this creative idea is it may have taken you several sessions to clarify it in your own mind. The unconscious doesn't give you neat little messages that printed out saying the answer is X. That's a very, very, very subtle stuff which is why you need to be so, so, so calm. So there's no such thing when you're being creative, there's noSuch thing as a mistake. It's all risked to the middle. If you're working with someone you may say something, you misunderstand and then come up with a great idea as a result. You just play and play and play. And it's lovely. I think that

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