E004: Organisational Structure, Taking Vacations, Panzerism, Negotiation, TV Advertising & More. (Listen until the end, it's worth it).
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How to Use Word of Mouth to Reach Influential People
We often forget that word of mouth is something that exists offline. The other night we we ran a TV spot during it just made me think of spending money with SoHo House partnership and all this stuff. We definitely saw lift it wasn't 50 Ks worth but we definitely saw lift in the in the first hour. But like driving all those people to our site and knowing that we have a long consideration period.
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