#36 Gráinne Humphreys: Executive Director, Dublin International Film Festival
The Filmmaker’s Playbook
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Crafting Compelling Film Marketing
This chapter emphasizes the crucial role of effective visual representation and marketing in attracting audiences to films. It discusses the significance of high-quality promotional materials and personalized submissions for film festivals, suggesting that filmmakers should strategically present their work to resonate with programmers. The chapter also highlights common misconceptions filmmakers have about festival submissions, urging an understanding of audience engagement from the very first moments of a film.
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