"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition cover image

E7: "Honing Your Information Advantage" | Steph Smith, a16z

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

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The Future of Media and Tech Companies

Lenny Wurchitski: Can you effectively get people's attention? And again, sound simple, but it's actually hard to do. So many companies might build up their expertise in like using HubSpot as an example, building a great CRM. But then they realize, "We might not have the internal expertise," he says. Lenny: I think those partnerships are going to be important for creators that aren't Mr. Beast. They just don't know how to go and create,. you know, their own burger chain, for example.

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