187: The Importance of Account Planning
The Predictable Revenue Podcast
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How to Grow Revenue With Less Leaks
If you have a massively leaky bucket, if you can just make it leak less, it makes growing a lot easier. The idea of if you have a 5% monthly churn rate or a 10% monthly churn rates, you're replacing all of your customers every year. And so if you imagine the bucket with a very big hole, every year, 100% of that bucket is drained or 120% ofThat bucket is drained. Just to keep that bucket full, whatever your annual goal is, you need 120 or whatever that annual number is.
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