20min chapter

The Fort - An Entrepreneurship Podcast cover image

#350 - Mike Beckham - Co-Founder & CEO @ Simple Modern - A Former Pastor Built One Of The Fastest Growing E-Commerce Businesses In The US

The Fort - An Entrepreneurship Podcast

CHAPTER

Innovative Business Approach and Market Strategy

The chapter explores how the founder of Simple Modern integrated generosity and strategic thinking into their business model, emphasizing company culture and impactful products. It discusses the challenges of entering a competitive market like e-commerce with insulated drinkware, highlighting the importance of customer demand and innovation. Additionally, it touches on leveraging platforms like Amazon for product development and adapting to consumer trends to achieve success in the consumer products industry.

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