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803: How to Write Like the Greatest Masters of Persuasion with Carmine Gallo

How to Be Awesome at Your Job

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The King of Metaphors

i hear you that a metaphor can simplify something complex, although what you're saying is already simple. A metaphor might actually get in your way. Customers are mad because they have to wait too long to get stuff. That's exactly why metaphores, thereis a pot on the oven, or boiling over. The king of metaphors, though, has got to be warm buffet. i look at investments as economic castles. And if they have a moat around them, which means it's hard for competitors to enter the industry,. That's a great investment.

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