The Three Laws of Greatness

In the last 10 years, I've part directed and designed over 100 press from idea to customer. And on top of that, I've been able to work with incredible creators like James Clear,. Roxanne Gay, just tons of people in this third action. The laws of greatness is a set of laws where, okay, you think creatively, you've got the creative process under your belt. And how do you take your game and do this?