Do You Have a Unique Go to Market Strategy?

When you see a brand that's in a million dollar run rate stage, so they're obviously post launch. But what are kind of some characteristics that you have to see for that brand that you think then could become a hundred million dollar brand in revenue? Yeah,. we look at when we're looking at kind of the earliest stages, we look at a combination. Obviously, we have our kind of scorecard. You've got to look at everything, but it's really a combination of A, what is unique about your product and what are you bringing to market that is differentiated? First and foremost, that's what we care about. How are you going to move the needle in the food