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7min chapter
Vision selling in an AI-driven world, with Erica Dingman, Senior Product Marketing Manager at Movable Ink
Product Marketing Life
Customizing Conversations for Different Teams
This chapter discusses the importance of tailoring conversations for each team within an organization and using personas to understand their needs. It also explores the involvement of product marketers in client calls and the collaboration with the sales team.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode