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410: Practitioner Stories: Zurich Insurance Transforms CX With AI

The CX Cast

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Transforming Insurance with AI

This chapter explores the integration of AI tools in enhancing customer experiences within the insurance sector, focusing on a case study in northern Italy. It emphasizes the balance between automation for efficiency and the ethical considerations required for responsible AI use, highlighting the importance of training and transparency. The discussion also addresses the challenges of existing infrastructure and the need for a gradual, values-driven approach to innovation.

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