
Edu: Habit Forming Products - The Secrets Of User Retention with Nir Eyal
The Startup Podcast
00:00
The Hooked Model Is a Great Way to Build Healthy Habits
CNN's John Sutter has written a book called Hooked. He talks about how companies can use the hooked model to help people form habits. One of his favorite stories involves Fitbod, an app that helps users lose weight. The company used hooks in its design and is now doing incredibly well.
Transcript
Play full episode