292 - The End of the Billable Hour - With Tim Williams
The Futur with Chris Do
Rethinking Agency Pricing Models
This chapter critiques the traditional billable hour model in professional services, advocating for a shift to output-based pricing. It emphasizes that agencies should focus on value delivery rather than time spent, offering insights on overcoming resistance to new pricing strategies. Through anecdotes and discussions, the chapter highlights the transformative potential of revising pricing structures to enhance agency-client relationships and market adaptability.
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