Are You a Commodity as a Structure Engineer?

Too often, structural engineers complain that they are a commodity. It's how do i make the next buck? How do i win this job? Let's lower our prices. If we just go super low, they'll pick us because we're super cheap. And i just need to get my next pay check paid, so i'll do whatever it takes. But if you think more t the client, how you can best sert the client, what does the client actually want? That's when you can start getting more into a premium market where you can start charging higher prices. Because that's you're not just a commodity. You're more expensive. We're not the cheapest engineer,