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5min chapter
How influence actually works
The Indicator from Planet Money
Understanding the Mechanics of Influence
This chapter explores the complexities of influence and debunks the myth that simply sharing information is sufficient to persuade others. It presents a compelling recycling experiment that illustrates the disconnect between perceived and actual influencers, ultimately providing a formula that integrates evidence, economics, and emotions for effective persuasion.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode