Innovating Beyond Aesthetics

This chapter explores the true essence of innovation in the workplace by examining how companies like Wave, LEGO, and Google navigate complex creative processes. It emphasizes that meaningful innovation arises from sustained effort and adaptability, illustrated through the development of AI for autonomous vehicles and engaging toy design. The narrative highlights the importance of user testing and the unexpected ways children's play can inform product design, underscoring the significance of genuine creativity over superficial approaches.