Four idea criteria for startups

Today, we're digging into the mailbag for your Thanksgiving commute. First, what idea would Brian start if he had to start an idea? We go deep on why a coffee truck idea is the best possible business for this moment. Next, we talk through how to get your spouse on board with your idea, and finally we hit on the best gifts for new entrepreneurs.Take that, Kyle. 

• Tacklebox 50% off with code HOLIDAY2025
• Disciplined Entrepreurship
• The Personal MBA
• The Power of Habit
• Atomic Habits
• Four Thousand Weeks
• Focusmate
• Weber EG 1
• Pluribus

Timestamps

0:30 Mailbag!
01:25 Question One - What Idea Would Brian Start?
03:05 The Four Idea Criteria
06:40 Idea-Founder Fit
07:51 A Coffee Truck
14:50 Smooth Jazz
15:25 Question Two - How do I get my spouse on board?
19:26 Question Three - Best Gifts for Entrepreneurs