5min chapter

Marketing Over Coffee Marketing Podcast cover image

We’re Augmenting Your Intelligence

Marketing Over Coffee Marketing Podcast

CHAPTER

How to Measure Influencer Marketing in B2B

We're going to talk about how you measure influencer marketing, particularly in B2B. HelloFresh is cheaper than grocery shopping and 25% cheaper than takeout. The Analytics for Marketer Slack group is open to marketing over coffee members. I saw a beer commercial that was generated via AI this weekend which was a little bit creepy because it started out like the classic party scene with people drinking beers.

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