Naomi Klein: It was Neoliberal Capitalism all along!
Decoding the Gurus
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Navigating Identity in the Age of Neoliberalism
This chapter explores the impact of neoliberal capitalism on individual identity and self-presentation in the context of social media. It critiques authenticity in online personas while addressing the complexities of community, capitalism, and the evolving landscape of digital platforms. The discussion highlights the dual nature of modern media, as both a means of empowerment and a source of exploitation, questioning the ownership and governance of these spaces.
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