3min chapter

The Data Chief cover image

Three Must Read Data and Analytics Books with Tim Harford, Zhamak Dehghani, and Brent Dykes

The Data Chief

CHAPTER

What Is an Insight That Necessitates Change?

i think that when you have an insight that you're sharing a that necessitates change, right? And i wont of the definitions that i use for insight, ecause i think a lot of times we use that word insight really loosely. So in this sense, once if we have a true insight that we're sharing, we are actually inviting change. Yes. Now you have this new awesome insight why somebody is buyig product b instead of a. You also describe two different approaches to communicating that insight, two different story telling techniques. What have you found to be a more effective or frequently used approach?

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