Demystifying Web3: Motivation and Meaning

David Hawig never set out to work in blockchain. He began his career in health tech, drawn to the potential of scaling impactful solutions. But it was the promise of a more transparent and user-controlled internet that ultimately led him to the Web3 Foundation, where he now serves as Director of Ecosystem Development and Investor Relations.

In our conversation on the Tech Talks Daily Podcast, David shares why Web3 is not just a trend or buzzword, but a complete rethink of how digital systems should function. He describes a world where users own their data, can verify transactions without relying on central authorities, and can move between services without friction. To David, the Web3 movement is not about hype or speculation. It's about enabling a future where the internet is built on truth, not trust.

At the heart of the Web3 Foundation’s work is Polkadot, a protocol designed to solve the scalability and interoperability challenges that plague many early blockchain networks. David explains that Polkadot’s sharded infrastructure allows workloads to be split across participants in a trustless way. This setup not only enables more transactions but positions the ecosystem to support millions of users as mainstream adoption accelerates.

That acceleration, he argues, is already happening. Thanks to new regulations like the Clarity Act and Genius Act in the US, enterprise adoption is becoming a reality. Where Web3 once attracted only startups and crypto-native communities, today major companies, including sports brands and entertainment groups, are actively building in the space. Unlike earlier efforts that felt more like PR stunts, these companies now see tangible benefits. Web3 can deliver faster, cheaper, and more flexible digital services, available 24/7, with no lock-in to single vendors.

David is especially passionate about removing the barriers that have made Web3 feel intimidating to the average user. While early blockchain projects often demanded technical knowledge and wallet key management, he sees a future where users interact with Web3 products as easily as they would a mobile app. Behind the scenes, cryptography and decentralization are doing the heavy lifting, but from the user’s perspective, the experience is seamless.

One area David is particularly excited about is decentralized storage. As more businesses realize the risks of relying on centralized cloud giants, alternatives are emerging that offer both cost advantages and greater control. He sees this as a critical part of the broader shift toward self-sovereign infrastructure.

When asked if large corporations truly understand the scale of the disruption ahead, David is cautious but optimistic. Many established players, he says, still underestimate how quickly network effects can take hold. Once enough users and companies move into Web3 ecosystems, the old models will no longer be competitive. Whether it's financial services, social media, or identity management, the shift toward user-owned infrastructure will be difficult to reverse.

Looking ahead to 2026 and beyond, David points to the upcoming Jam upgrade as a major milestone. This next evolution of the Polkadot network is designed to dramatically improve scalability, supporting not just crypto-native transactions but also broader use cases in gaming, ticketing, payments, and more. The goal is clear: create a robust, low-cost, interoperable infrastructure capable of supporting millions of users across different networks and applications.

Before signing off, David leaves listeners with a recommendation. He suggests reading Man’s Search for Meaning by Viktor Frankl, a book he returns to often when reflecting on motivation and purpose. It’s a fitting choice for someone working at the edge of one of the most transformative shifts in modern tech.

The Web3 Foundation is not just funding protocols or building tools. It's laying the groundwork for a future where the internet belongs to everyone. And if David’s predictions are right, that future may arrive faster than we think.