SPI 333: Branding Masterclass (and Selling Digital and Physical Products) with the Amazing Seller, Scott Voelker
The Smart Passive Income Online Business and Blogging Podcast
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Building a Brand Online with Digital and Physical Products
This chapter explores the strategy of combining digital and physical products to create a brand presence online, addressing challenges like limited access to customer emails on platforms like Amazon and offering solutions such as insert cards for email capture. It emphasizes the importance of brand building even when using platforms for distribution, and discusses leveraging Amazon's fulfillment services for packaging, shipping, and customer engagement.
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