4min chapter

The Knowledge Project with Shane Parrish cover image

#153 Keith Creel: Lessons from Life on the Railroad

The Knowledge Project with Shane Parrish

CHAPTER

CP - Vertical Integration

CP has a very methodical approach to pursuing business, securing business. We're matching track capacity, yard capacity, people capacity, local motorbike capacity and car capacity. So it's truly a triangle where you have the marketing, you have this capacity or asset utilization piece in the middle and then you have operations and we all together collectively make decisions. To me that's been a recipe for success, limiting the silos that most organizations have. It's not guesswork I guess, there's a science to it and a very structured approach to it.

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