Navigating Consumer Preferences in the Music Industry

Kendrick Lamar’s hit diss track ‘Not Like Us’ accused Drake of being a ‘colonizer’ and a ‘pedophile.’ Now, seven months after the song’s release, Drake has filed a legal petition against Universal Music Group (UMG) for orchestrating a plot to artificially boost the popularity of the song via algorithm manipulation, online bots, and payola, in a bid to undermine him.

Is Drake taking on the music business, in the tradition of Prince and Michael Jackson, or is he a sore loser, seeking litigious retribution for the fact that he lost the most high profile rap beef of all time? 

Brian Zisook is a co-founder of the music streaming platform Audiomack, and long time writer and executive in the hip hop world. He joins the show to discuss the facts of Drake’s case, the tradition of hip hop lawsuits that have come before, and the industry practices that created the conditions for this moment. 

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