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How “Chicken Soup” Sold Its Soul

Decoder Ring

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From Books to Bankruptcy: The Rise and Fall of Chicken Soup for the Soul

This chapter examines the ambitious expansion of Chicken Soup for the Soul into multimedia and consumer products, highlighting their struggles to maintain relevance in a changing market. It details the controversial acquisition of Redbox, the impact of retail investors, and the company's eventual decline into bankruptcy due to mismanagement and financial challenges. Through this narrative, the chapter reveals the stark contrast between the nostalgic origins of the brand and the harsh realities faced in the digital age.

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