Is It a Risk to Go Into a Market Where It May Not Work Out?

"I'm always fascinated because I'm very lucky. I get to watch my peers do stuff," he says. "It's just camo, mild tea and deep breathing. Like this is my life." He has opened three US stores in the past year: Boise, Idaho, Eugene, Oregon and Spokane, Washington. 'If we just done it, I'll do it,' she says of going into new markets.

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