Lenny's Podcast: Product | Growth | Career cover image

The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)

Lenny's Podcast: Product | Growth | Career

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Targeting Market Segments for Successful Product Launches

This chapter highlights the significance of recognizing specific market segments before product launch, warning against the pitfalls of a generic approach. It also features an advertisement for Miro, a tool that facilitates team collaboration in the development process.

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