4min chapter

Adspend with Ash Melwani and Rabah Rahil cover image

Buckle up! 2023 is going to be a wild year of ad buying. Tony Christensen

Adspend with Ash Melwani and Rabah Rahil

CHAPTER

How Do You Think You're Creative?

We're really like heavy with the research upfront when we start working with new clients. We go through, you know, Shopify stats, Google Analytics stuff, Google ad stuff, past Facebook performance and all sorts of fun metrics. And then we really dive into sort of like the psychographic information and details and stuff. So a lot of this research is guiding us in our creative strategy but also helping us with feedback from brands as well.

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