Ep 290: Pet Health Comes Home with MySimplePetLab's Jen Hagness
DTC Podcast
The Importance of the Veterinary Channel in Your Business
We're really focused this year about 75% of our business will be done in the animal health channel largely because the profession industry needs it. Interestingly enough, Eric, we have a wonderful creative team at my simple pet lab. And so we show up in a way that looks very consumer, so very pet parent friendly. That's by design. A lot of the big retailers are looking to take more share and pet. It's not just about treats and food anymore. It's about the whole pet. So it's about testing. It'sAbout tools that help with getting exercise. It's really about kind of elevating the things that come around food and treats. We'll do about 25
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