Theo, I've Been in the Space From the Beginning, Right?

Micro targeting is something a lot of providers now expect and like it's a huge part of how CPMs can get so high on platforms like YouTube. Regardless of whether they're targeted or not, you should have a very good idea that someone's going to clip on an ad before you show it to them. There are major advertisers who spend $60 million on Twitter this year. And they were like, we calculated the ROI actually, like another company helped them calculate the ROI and Twitter was the lowest. Just talking about it.