Subscription Optimization & Pricing Strategy
App Marketing by App Masters
00:00
How to Reduce Churn in Your App Spaces
On average, about 60 to 70% of all your trial activations will actually cancel. If you have a VEP product and you are using Stripe or some other tool, you can see much better retention compared to App Store. Another reason people are churning is they are already satisfied with their current use case.
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