New York Magazine's Shawn McCreesh on PR Showdowns, the Media Beat, and Working for Maureen Dowd
The Press Box
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Risa Heller: Crisis Communications in New York City
Risa Heller is someone who practices what's called crisis communications. If you're a powerful person in New York right now and your life blows up tomorrow, you pick up the phone. She has this kind of weird sixth sense for how the media works that makes her very popular with power players. After Jeff Zucker was fired from CNN, he got her in the first hour; she basically spoke for him.
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