
SMS Bootcamp #4: Getting Started With Text Automation (And How One Brand Has Driven $4.6M In Revenue In 7 Months)
Ecommerce Marketing School
00:00
The Magic of Textak Integration
The key consideration for textak integration has to be data flow. Your integration strategy should be based on how you want to use your marketing data, all your tools throughout your sack. This makes automations and segmentation just that much more powerful. We've recently added the ability to segment and branch on the collections that your customers have engaged with which we've seen yield better targeting,. deeper personalization and ultimately increased conversions across our customer base.
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