The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

281. Outsmart Your Brain with Dan Willingham

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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The Problem With Time Discounting

Forgetting is really, really slowed when you do that distributed practice. But it's startlingly fast when you don't. The people who had studied continually, it was still in the 80% that they remembered quite a bit. This is actually a technique that a researcher would tell you to adopt if you're trying to learn and remember something for the long term. It can feel like this is not working at all, but it's actually working really well.

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