What Are the Differences Between Business to Consumer and Business to Business?

In this latest episode Toby Baker joins Don Carmichael and Mark Green to take us through why consistency is important in B2C, and even more important in B2C.  Certainly making the customer journey memorable is an important part of making that experience great, and that presales people shouldn't ever exist in a bubble - they're part of what should be a joined up message, collaborative journey and shared goals.

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