2min chapter

Truth Over Tribe: Christian Takes on Culture, News & Politics cover image

Should Christianity Today Stop Emphasizing Church Scandals? with CT President, Tim Dalrymple

Truth Over Tribe: Christian Takes on Culture, News & Politics

CHAPTER

How Did Social Media Change Things?

When Pathios started out, it was all about backlinks and search engine optimization. But as social media came along, then it introduced the whole element of virality. And so let me just say a little bit about what we built at Pathios because it's illustrative of the point. When you're entirely driven by advertising, then attracting enormous amounts of traffic becomes an overwhelming financial imperative.

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