UA to GA4 Migrations with Julius Fedorovicius (Analytics Mania)
No Hacks: The Mindset Behind Digital Optimization and Growth
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Google Analytics
The way data is collected in GA4, it will be less heavy on the servers. My tin foil hat tells me this is also about privacy issues and maybe UA was not compatible with some of the new laws that came up. I mean, Google obviously do. So we'll see how this unfolds in the future.
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