The Paradox of Digital Media and Social Media

One of your churches rules for social is delivering value. And yet the end goal you're trying to achieve is to get them to visit you in person. It's a bit paradoxical, isn't it? Yes, there's value in visiting church because we know how valuable it is to be part of a faith community. But if it was that clear, well, everyone will bepart of afaith community. And so it's not something that is immediately valuable to people.