Take three economic objectives, divide them by 24 and track those numbers with your entire team. If you are behind, literally ask your team, hey, guys, how can we sell more pecan? Pies. That's how we could catch up to that 116 that we were out last month. The money that you're going to make is about you, but the reason you exist is to please customers or solve their problems. It's not about us. We will accomplish X by Y because of Z.

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