2min chapter

What's Your Problem? cover image

Bringing Back the American Hoodie

What's Your Problem?

CHAPTER

The Only Problem With the Greatest Hoodie in the World Is You Have to Wait Six Months to Get It

In June or July of that year, I don't remember when Farhad checked back in with the business. But he wrote a follow up article titled, The Only Problem with the Greatest Hoodie in the World is You Have to Wait Six months to Get It. And that did it again. It like tipped us back into this chaos. People sat in lists with wait lists that lasted for months. We were constantly trying to catch up with demand without over-committing inventory and that went on for a long time. "I don't think we'd be here today without that year of insanity"

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